Performance Marketing Executive

You will run paid media for clients who do not sell online. That changes the job: there is no purchase event to optimise toward, so the work is about building the measurement first and then buying against it.

Reporting to the Head of Digital. You will work with a content team, a designer and, on most accounts, the client's own sales team.

What you will actually be doing

• Planning and buying on Meta and Google against enquiry volume and quality, not clicks
• Setting up the measurement: tracked destinations per campaign, source capture at the point of enquiry, and a weekly qualification pass with the client's sales team
• Reporting the four numbers that matter every month, unchanged, so trends are visible
• Briefing creative properly, which means telling the designer what the ad has to do, not what it should look like
• Saying so when a campaign is not working, early

Your first ninety days

Month one is auditing two existing accounts and rebuilding their tracking. Month two you take over the buying on one of them. Month three you are planning a quarter.

What we are looking for

Two or more years running Meta and Google campaigns with meaningful budget behind them. You can talk about a campaign that did not work and what the data told you.

You need to be comfortable arguing that a cheaper lead is not a better lead, with evidence.

Nice to have

Experience in a regulated category, pharmaceutical or financial services, where what an ad may claim is genuinely constrained.

The offer

BDT 45,000 to 70,000 a month. Two days a week remote after a three month probation. Six day working week, Saturday to Thursday.

To apply, send your CV plus one paragraph on how you would measure a campaign for a savings account where there is no online application form.